The frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with ‘me-too’ ad campaigns that desperately try to seek attention. Mumbai Indians’ latest campaign by Lowe Lintas Mumbai seems to have cracked the winning approach with their digital-first campaign even as IPL warms up.
Watch the spot:
India is a Cricket-obsessed nation, and most of its youth is active on social media discussing the game and its nuances as it unfolds. They use ‘social-media-speak’ that’s best understood by their peers with phrases like BRB, OMG, LOL, and…
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